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Why the EQ III? It doesn’t have “mojo”, it’s “just another digital EQ”, and won’t give my recordings “that vibe”.

First of all, fuck those terms. They’ve been so overused in the internet age that they’ve lost all meaning (especially when we’re talking plugins). Second, sometimes you just want to cut or boost without bells and whistles. Sometimes color can come from the recording and not the low pass filter… Imagine that.

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Via ProTooler Blog.